"Do I want to get busted up, falling down a forty-foot bank?" asks British skateboarder Geoff Rowley in a recently unveiled video with YETI. He says this, board in hand, with that forty-foot bank as his backdrop. "Yeah," he says. "That's the answer every single day I go skating." This unrelenting spirit -- one that has frequently left him bruised and bloody since he began participating in the sport as a kid -- makes him the perfect match for YETI's new line of bags.Having already made a name for...
"Do I want to get busted up, falling down a forty-foot bank?" asks British skateboarder Geoff Rowley in a recently unveiled video with YETI. He says this, board in hand, with that forty-foot bank as his backdrop. "Yeah," he says. "That's the answer every single day I go skating." This unrelenting spirit -- one that has frequently left him bruised and bloody since he began participating in the sport as a kid -- makes him the perfect match for YETI's new line of bags.Having already made a name for...
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